Media is just one of the many industries that are experiencing disruption – Uber, Air BNB and Amazon, to
name a few, have changed the way consumers feel about ordering a taxi, booking a hotel room and retail.
It’s hard to escape change in any industry.
The media industry is still about sharing news and information, but we are now doing it in new ways and through infinitely more flexible platforms.
This whitepaper is a result of analysis into the vast amounts of media data that Isentia has access to. It shows some surprising, and not so surprising, changes in the media industry across Australia and New Zealand specifically looking at print and online.
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