Women in media and working towards gender equality International Women’s Day

Early March brings International Women’s Day where globally, we promote gender equality, and celebrate women. Despite the growing awareness and significance of this day, within the workplaces in Australia Women still face many challenges when it comes to pay, discrimination, and bullying. A Women In Media Report released last year, shared some of the reposes of those surveyed and the challenged females in the Media industry are faced with.... continue reading

Welcome to the new look Mediaportal – built for clients, by clients

For communication professionals – whether in a company, agency or freelancing – time is of the essence. They’re pressed for it, trying to get ahead of it, and always running out of it. But with an unrelenting news cycle to contend with it has become a business imperative to always be connected to the media, no matter what day or time, and be swift with a response. This is where we come in. For more than a decade Isentia’s media intelligence... continue reading

Isentia joins GC2018 team to help ‘Share the Dream’

Isentia will deliver cutting edge media intelligence services for the largest sporting event in Australia this decade as Official Suppliers to the Gold Coast 2018 Commonwealth Games (GC2018). Under the role of official Media Monitoring Service, Isentia will help the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) analyse and evaluate all media coverage received up to and during the Games. The insights captured across social and... continue reading

King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Ready to cash in on the US Presidential circus? Don’t!

We all know gaining attention is incredibly hard, and often completely random, on social media, no matter how many of us claim to be experts (maybe we should just call ourselves economic forecasters). It’s an extremely rare occasion when you can know ahead of time what a huge proportion of the social media world will be talking about, and an even rarer one when that event is as ripe for memes as the US presidential election on November 8th. The... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Top Buzz New Zealand, 23 – 30 June, 2016

Social channels in New Zealand were dominated by news and comments regarding Brexit, after the decision to ‘leave’ the EU won 52 per cent of votes across the UK. New Zealand commenters were worried about the international impact of the Brexit and how it could affect them closer to home, with small businesses also a focus. The #SafetyPin hashtag took off locally as well as globally, with users wearing safety pins as a sign of solidarity with... continue reading

King Content scoops social media award in New York #olivingthelife

King Content proudly accepted a globally recognised Incite Group social media award for its innovative campaign ‘Oliving the Life’ for Hans Smallgoods.  The company accepted the award on 20 June in New York at the 2016 Corporate Social Media Summit, which recognises agencies around the world for innovative social media campaigns. King Content and Australian brand Hans Smallgoods join an elite group of winners including Capital One, Qantas, Dell and... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Top Buzz New Zealand, 29 September – 6 October, 2015

Many New Zealanders talked about the Trans-Pacific Partnership (TPP) last week. The TPP will reportedly give exporters better access to a market of more than 800 million customers in 11 countries across the Asia-Pacific, and help ‪further globalize business practices. With it already signed, locals expressed doubts about the “secretive deal”, with  concerns that only big corporations and “rich people” will benefit .... continue reading

Top Buzz New Zealand 26 August – 2 September, 2015

Credit: mottmac.com The four finalists in New Zealand’s public competition to design what could be the new national flag have been revealed, from thousands of submissions, which was the top issue on local social media last week. Many commenters didn’t believe the flag needs changing and questioned the reasoning behind the proposal, highlighting the flag’s history and the reported cost of the campaign. Prime Minister John Key faced criticism... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Top Buzz New Zealand 7 – 14 July, 2015

Credit: guim.co.uk Social channels and online communities were abuzz with controversial data about Auckland’s real estate. Labour’s leaked figures reportedly showed 40% of homes sold at auction in Auckland over a three month period went to people with Asian surnames, mostly Chinese. According to Principal Agent Law, less than 10% of buyers were overseas-based investors and most of the 40% were citizens or residents who have lived in New Zealand... continue reading

Top Buzz New Zealand 18 – 23 June, 2015

New Zealanders talked about the recent flooding in Wanganui and Taranaki after torrential rain over the previous two days. A state of local emergency was declared in Wanganui on 20 June, as well as in Taranaki. Hundreds of properties were evacuated, with many left flooded and without power, while roads throughout the region became dangerous and unusable. Some locals prayed for the affected families and called for the government to provide... continue reading

Top Buzz New Zealand 11 – 18 May, 2015

Prince Harry’s visit to New Zealand buzzed social media channels last week, particularly his ‘haka’ performance with New Zealand Army personnel at the Linton Military Camp. People said it was “awesome” and “well done”, especially as he had only 15 minutes to rehearse. They also applauded the Prince for embracing their culture. Others guessed his mother, Princess Diana, would be very proud. Appreciative comments describing the Prince as... continue reading

Top Buzz New Zealand 13 – 20 April, 2015

The visit of Australian Prime Minister Tony Abbott in New Zealand for the Anzac Centenary commemorations sparked online discussions last week. One of the most talked about issues was the potential closure of remote Aboriginal communities, affecting mostly Māori people. Locals said that the policy was “overtly destructive” and “racist”. People also raised annual talks between the leaders of Australia and New Zealand, expecting the talk will be... continue reading

Top Buzz New Zealand 17 - 24 February, 2015

Prime Minister John Key’s announcement to deploy 143 NZ Special Forces troops and military trainers to Iraq to help train local forces as part of the ongoing fight against the Islamic State group sparked discussions on social media. Many locals criticized PM Key for the deployment, with some labeling it the “worst” decision ever made, highlighting that New Zealand could have minimal involvement with minimal impact. Others said that if their country... continue reading