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China (中国)Maybelline Case Study - Relaunch of Hyper Sharp Eye Liner
Maybelline launched its Hyper Sharp Liner in Hong Kong using Isentia social insights and the product quickly became the brand’s No.1 liner.
In today’s busy world, information is transmitted throughout a variety of online and offline channels. Newspapers, magazines, blogs and social media are just a small selection of outlets by which news spreads at a rapid pace. The importance of... continue reading 
When it comes to creating a successful social media campaign, there are some important dos and don'ts to keep in mind. The Call of Duty twitter campaign that took place in Singapore is a prime example of an idea that didn't quite work out the... continue reading 
In many ways, big data is the perfect embodiment of the information age. Across Asia Pacific and around the world, organisations operating within a range of sectors are collecting trillions of ones and zeroes that measure just about every metric... continue reading 
While traditional channels such as print, television and radio will always be an important part of any communications strategy, in recent years social has proven itself to be a worthy addition to these long-standing media distribution titans. In... continue reading 
While some celebrities might suggest there's no such thing as bad publicity, the tired old phrase rarely rings true when it comes to those operating outside the entertainment world. Understanding the dangers of a PR crisis Whether it's recalling... continue reading 
Maybelline launched its Hyper Sharp Liner in Hong Kong using Isentia social insights and the product quickly became the brand’s No.1 liner.
Isentia Two Social was a finalist in three award categories, including Content Company of the Year, at Mumbrella's 2015 branded entertainment festival.
From multi-national corporations to local government bodies, a press release is the bread and butter of any organisation. It's the primary vehicle for delivering to the myriad journalists scanning both the digital and paper world for tidbits of... continue reading 
Video is quickly emerging as one of the most important weapons in a PR pro's arsenal. The dynamic nature of the medium and its ability to engage audiences on both a visual and aural level opens up a world of possibilities that text-based PR campaigns simply... continue reading